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When we talk about mobile apps, we intend to save a lot of our useful time and use the different services as a comfort straight from our mobile devices. Likewise, there are mobile applications that have become a part of our daily lives. In spite of the agile and flexible services, we are uninstalling apps from our mobile phones due to various reasons.
When we build our business mobile app, we make sure to add all the ingredients that would be liked by the users, but still, people are uninstalling apps on mac or android devices… why?
We always try to make our app eminent for users as per the market trends, and by conducting competitor research and different app analysis, but do we ever think about why our users uninstall their mobile apps?
From a mobile app developer or a business point of view, we would never want our users to break the chain. Hence, we need to consider the “Don’ts” if we are looking for our users to keep the mobile app for a longer period.
Whether it is people deleting apps from android or users uninstalling apps on iPhone, there are some genuine reasons behind it.
Here are 6 Reasons Why Users Are Uninstalling Your App?
1) Low loading speed and bad UI:
In modem times, a mobile application should not only possess quality service but should also deliver a comfortable user-friendly environment. This is the first criteria that a developer needs to keep in mind at the time of preparing the app blueprint. Similarly, poor loading speed can result in pain for the user and force them to discontinue the services. Each section requires clear instructions, easy navigation and a simple interface. The idea is to keep the application light and get enhanced page load speed.
2) App size:
Another most common reason for the user to uninstall an app is the large file size. Generally, users with limited device storage opt to delete the large-sized apps or look for alternatives with a low app size. This is one of the reasons why modern apps are scaled between 6 to 25 MB; though gaming apps are higher in size. A user will certainly download your app with large size to fulfil their need, but shortly delete it to save device space.
3) Fake promises:
We cannot show bananas and sell melons to our users. Before any app download, users do check the app characteristics on the download page and expect the same features. Nevertheless, many apps misguide users by listing unreal app elements and experience uninstall them on the first day or in just a couple of hours. It is not a good strategy to list fake app elements just to rank better using App Store Optimization. The activity will not only force people to uninstall the app, but also defame the business. Users can also put negative feedback and reviews on the App stores.
4) Unwanted Ads:
We can totally understand how it feels when we get to see too many ads on a web page. Similarly, it disturbs the mobile experience, especially when we continuously see the ad banners near some workful options/clicks. As we know, most of the mobile apps (Android and iOS) are free, they use in-app ads to generate extra revenue. However, excessive ads can put you on the wrong side.
5) Offline mode compatibility:
There are some really outstanding online app services such as news portals, social media platforms, real-time games etc. Nevertheless, these apps should also behave properly in offline mode. Most users prefer mobile apps that can be accessed offline, without the net. That means services that accept weak internet or work fine in offline mode have more chances to stay in users’ devices.
6) Mandate login or registration:
In the era of technology where hackers leave no space to steal people’s personal information, many mobile applications ask for mandatory signups. Users really are not comfortable sharing their details, as they look for straightforward service for their requirements. So, if you force your users to fill out lengthy registration forms, or connect their emails or social accounts, you probably invite them to uninstall your application.
7) Battery consumption:
We often hear people discussing mobile device battery life. For every user, especially iPhone users, battery usage works as an important element to consider, before getting hands on a new app. If your app drains most of your phone’s battery, the user will certainly look for an alternative. Device heating is another issue that makes users think about removing the app.
8) Privacy:
Any top app development company in the USA will work on this first, before going for any other setup. This is a serious element to be taken into consideration. As reported, every 3 out of 9 mobile apps are opened to security threats. Generally, app services like online shopping, payments and social networking are most vulnerable. If users find security concerns in your app, there is no second thought to keep the application on the device.
Conclusion:
This is 2021, and people admire mobile apps for most of their daily activities, and it is not that challenging to promote your app to new users. With effective marketing, your mobile application will certainly find a place in a user’s mobile device. However, it is the above-mentioned reasons that keep it there for a longer time. Your mobile application strongly requires to be trustworthy, productive and user-friendly.
Also read: Angular vs React: How to choose the best framework?
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